The advancement of technology has created a modern way of storing and sharing information within and outside the enterprise. Business organisations are using the latest technology to maintain customer relations, enhance company services, attract potential customers, internal communication efficiency and increase revenue streams with lesser cost. It is important for businesses to use the reliable technology and utilise the current ones. In a cloud-driven age, market competition and marketing updates are just a click away.
Email in the World of Business
Emails has been largely practised by organisations as a mean of business communication. It is the most sufficient and fastest way of sharing and updating corpotrate statisitcs and team coordination. Also electronic messaging is not only fast, it is simple and cheap. Every day, millions of emails are sent from companies to customers, employees to suppliers, employees to managers or employee to his colleagues.
Let us review the characteristics of email that made it a strategic tool for business communication and development:
Email is free
With no production, materials or postage expenses, you can easily and affordably communicate event information, business updates and assigned projects.
Email is fast
Time-sensitive information including updates pertaining to events and breaking news can be received within minutes, not days or weeks.
Email is targeted
You can easily segment your lists into groups so your e-mails go to the individuals who are most likely to respond to your message.
Email expands your reach
Grow your database by sending information to your participants and encourage them to forward the message onto their own friends and family.
Email allows you to foster long lasting relationships
Build a regular, ongoing dialogue with those registrants/participants who appreciate the routine communication. Those who prefer out can easily opt-out.
Emails Facing Technological Threats
Emails are widely deployed, well understood, and easy to communicate. There is the risk for organisations to fully protect the information sent over the web, partners, internal operations and clients. As this may entail business loss in the long run. Attackers can exploit email to gain control over a company, access confidential information, or disrupt IT access to resources.
The common threats to email systems include the following:
Malware Attackers are taking advantage of emails to be able to penetrate and attack enterprises
They can do this with the use of “malicious software,” such as viruses, worms, Trojan Horses and spyware. These attacks, may give the malicious entity the control over your corporation’s workstations and servers. These can be exploited to change privileges, gain access to sensitive information, monitor users’ activities, and perform other malicious actions.
Spam is one nuisance element, sending unsolicited commercial emails to your inbox
These emails contain unwanted bulk messages that can disrupt user’s productivity, utilise IT resources excessively, and be used as a distribution mechanism for malware.
Phishing refers to the use of deceptive computer-based means to trick individuals in responding to the email and disclosing sensitive information
Compromised email systems are often used to deliver spam messages and conduct phishing attacks using a trusted email address.
Entities with malicious intent
Malicious entities may gain unauthorised access to resources elsewhere in the corporation’s network via a successful attack on a mail server. An attacker could retrieve users’ passwords, granting an access to other hosts on the business’ network.
Unintentional acts by authorised users
Not all security threats are intentional. Users may inadvertently send proprietary or other sensitive information through email.
Business information attacks are the mainstay. You need a reliable partner like the professional IT services Australia who are experts in handling risk management tasks for your company’s IT system. To ensure the tight security of your emails, adopt all the features of Microsoft Office 365 for business. This will provide your enterprise the much needed security, with its simpler, faster and fully managed collaborated tools. An organisation’s safety and success begins with the simple step of fully securing valuable business informations.