The Perfect Domain Name
The domain name should be the first thing you think of. Don’t make it too hard to remember for the sake of your future clients. Learn about the best practices in choosing the perfect domain name of your business from Moz.
Every website must have a page where people can read about the company and the services they offer. Most customers would want to know who’s behind the business, if they can trust them, and if they should buy their products or avail of their services. Try to sell who you are first before selling your services.
Contact Information and Social Media Integration
Social media and email are the platforms where you can easily communicate with your present and future clients. Do not make your visitors search for this information; instead, place them where they can be easily found.
The images on your website do not have to be taken by the best photographers or made by the most talented graphic artists. You just have to use images that people are going to pay attention to, which also looks professional and related to your products and services.
Having a Frequently Asked Questions section is going to be a time saver for you and your clients. This is where you offer answers to what you think customers will be asking a lot. Try to be as detailed as possible so your customers won’t be bugging you after reading your FAQs.
Call to Action
Don’t forget to call for actions from your website visitors. Sometimes, people would be confused what to do with the information they read. You want them to reach out to you and avail your service, adding “Contact Us for More Information” wouldn’t hurt.
Fast and Responsive Website
Having a responsive website means that the theme you are using automatically detects your visitor’s device and adjusts accordingly. Don’t forget that you also need to have a fast and reliable host that can handle the amount of traffic your website gets daily.
Search engine optimization or SEO is a must nowadays. In a competitive digital approach of most start-up and small businesses, chances are, people are not going to find you if you don’t show yourself up. If you’re just starting up, do the best SEO practices and try to compete with others. If you build a good authority and differentiate yourselves with others, people are going to work with you more.
On top of all of the must-haves, whether you’re a small business that offers IT services in Australia or places in Asia, you also have to consider what you should avoid in your website. Don’t use flash animations and add music to your site. Also, avoid uploading videos to your website server and embed YouTube or Vimeo videos instead.
These are just some of the basic setup you need to do to your website. Invest in your website, especially if you believe that it’s going to be the main reason for the success of your small business.