Put the Edge in Your Marketing with Instagram Stories

Put the Edge in Your Marketing with Instagram Stories

The recent development in Instagram called “Instagram Stories” helps you engage with your customers with a complete message that is far more effective than just posting a simple image. In this write-up, we will show you how IT Services in Australia can use Instagram Stories to boost your online presence, as well as your business.

What’s “In” with Instagram Stories?

The way Instagram Stories works is lifted from Snapchat’s Stories feature. The photos and videos in the stories feature last for only 24 hours, and like those in Snapchat, you can alter and enhance them using text and filters.

But, Instagram stories differ from Snapchat’s, in which the latter presents itself in a gritty non-formal way. The Instagram platform is more polished. If you are representing a brand, avoid being too personal in your stories.

It’s best to post stories at an optimal time since they last only 24 hours. Although temporary, the more stories you post, the more likely you’ll appear on people’s Instagram feeds.

Use Instagram Stories for Special Offers

Special offers seem to jive well with the traits of Instagram stories. Post a “special offer coupon” in the form of an Instagram story and announce that the offer expires within 24 hours. The coupon directs users to the link in your Instagram bio, which takes them to a landing page where they can gather details on how to take advantage of the special offer.

Since Instagram Stories are time critical, it entails a sense of urgency for your customers and potential sales leads.

Highlight Your Creativity

You can post stories based on your design sketch, a video highlighting the manufacturers of the product, or simply a visually appealing product shot of the final item. By showing the story behind the creation of the product, as well as your creativity, you will be able to build the trust of your audience.

Highlighting your work and the creative process with your audience lets you show the power of your brand and what you can provide for them.

Share a “Behind the Scenes” Look at Your Business

They may be temporary, but the effect of Instagram Stories on your brand isn’t. Well-crafted posts that show the “real” stories, behind your business are key to humanising your brand and increasing the trust and patronage of your customers.

An example of this is by doing a spotlight on inspiring employees from your business.

Out of about 500 million monthly active Instagram users, 68 per cent engage with brands regularly on Instagram.

Despite being an amazing platform for business, around only 36 per cent of businesses are harnessing the capabilities of Instagram. As a business, it wouldn’t hurt for you to recognise Instagram as a platform for marketing growth.

If you’re not sure what to post share on Instagram stories, why not ask your audience about their interests or hire managed IT services in Australia to help you in checking the behaviour of Instagram users? Use whatever you learn to create content that will lead to more engagements and convert into return of investment (ROI) for your business.

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