Before, making a social media strategy is not that hard. You just have to think of a way to make people follow your Facebook page and increase your engagement. Now, you must think of a strategy on how to align your social media plan across multiple platforms.
In 2015, there was a drop in Facebook posting because of Instagram, Snapchat, and other platforms. This will result to lesser reach and engagement on Facebook. This will be a challenge for your brand or your IT Services in Australia if you are not reaching your consumers through different social media platforms.
A lot of businesses like IT Services in Melbourne may have a hard time communicating their marketing efforts on different social media sites. It’s difficult to showcase your brand on different social media sites because your content may vary for each platform. It’s also challenging to make a consistent strategy. Plus, it’s difficult to see which strategy actually works for you.
Choose Your Platform
One of the most common mistakes every businesses make is they don’t choose the right social media platform. Some may use all social media platforms because they think it will maximize their brands exposure digitally while others don’t use the right social media platform for their brand. Before choosing the correct tool for your brand, you must know your target market first because it will be your gauge on what platform suits your business more. Understand your consumers demographic so you can select the best social media sites to reach them.
Make Quality Image Content
Social media sites like Facebook, Instagram, Twitter, and Pinterest use methods different from each other. However, if you put quality image content on those sites, you will reach your target market. Studies show that quality image content have higher reach and responses compared to just using plain texts. Your visual content is needed so you can engage consumers – so make sure to share quality image content.
Use Different Approach on Content
Yes, we understand that you want an aligned social media strategy across your entire platform; but, that does not mean that you should use just one content template for each platform. Every social media platform has its own method. You must adjust your content for each. Do not make the mistake of cross-posting your content from Facebook to your Twitter account without thinking it through. Maximise your brand’s performance on social media – be creative with your content for each platform you are using.
Optimise Your Social Media Strategy
Before, the only major social media site was Facebook. But today, there are lots of sites you can invest in to maximise your brand exposure. Just do your research on what will be the perfect platform you can use. Make sure you also create a strategy that will help you reach your target market across different platforms.