To leave a mark for your brand you need to create noise to make people notice what you are trying to say or trying to sell. It’s important that you create a buzz to send your brand’s message to your target market and prospective clientele. However, mere brand recall is not enough. You also need to catch their attention, get their engagement and convince them to buy your product.
What you need to do is have people talking about your brand, and in able to do so, you would need to create a buzz. This is about giving the audience a reason to talk about your brand. Traditionally this is done through Above The Line Marketing such as TV advertising, commercials on radio, billboards, online, and in some cases this can mean hosting events (Below The Line) that are focuses on creating noise for your product. These forms of marketing may be very expensive. That is why you might need It support in Australia to assist you in making your brand stand out through social media or digital marketing.
However, there are other ways that your IT services in Australia or Digital Marketing team can help you to create noise for your brand. Here are some of them:
Let’s go viral
It sounds fun, but creating viral can be tough since it requires tons of creativity. Also, you may go viral but sometimes people don’t see the message you are trying to impart through your ad. Posting viral content is hit-or-miss but there’s no harm in trying.
Always remember though that your content should to be related to your campaign or your product to avoid confusion. Again, the goal is to get people to notice and talk about your brand. Once your post goes viral, you are sure that you will get an unexpected turn out.
Arouse and mobilize via online discussions
Join online communities and forums and create a buzz around your brand by engaging people to talk. And since those who participate in these forums and discussions have their accounts linked to social media, there’s a good chance that they will share their thoughts on their Facebook walls. Let’s say your campaign is about the launch of a gadget— participate in forums, blogs and reviews that talk about your product and comment to stir conversation. Eventually, people will be talking about your campaign and your brand.
Create a spectacle… Stunts anyone?
This is very much like creating viral content, but the activities you are about to embark focuses more on the offline spectrum or what we call Below The Line activities. The very goal of these stunts is to lure media coverage which can then result in social media posting. These stunts can be in the form of pranks, emotionally driven activities, or just about anything that will catch the fancy of the people.
The above examples have been done by a plethora of organizations and companies and may work for you. They may save you lots of money as opposed to traditional advertising however these require lots and lots of brain work. Such campaigns require time, resources, and lots of effort and creativity to achieve amazing results for your business.