Facebook is once again up on their devious, pushy schemes — this time, by blocking mobile browser access to messages on their site and driving users to download the Messenger app.
Don’t be so Pushy!
The social media giant has been known as being too pushy to their consumers. It began when they added a new concept to their website that disseminated the status updates that users posted in their pages throughout the social network – this became the basis for the news feed feature which is now the groundwork for the present-day Facebook which then sparked an outcry over exposing much information to the public and much dismay by some IT Security Services Australia for their alleged breaching of privacy terms.
And then, just two years ago, they’ve forced users to embrace their Messenger app as their main communication tool by disabling messages in the primary Facebook app and herding them to the app. A lot of people as well as other IT Services Australia criticised this move; some reasoned that the social-media giant openly violated their privacy terms, while some begrudged about adding another app on their phones.
Even with this public uproar, still, the idea worked. Over 900 million people now use the app, approximately twice the number in the preceding years. But there are still some users who found a way to overcome this move — by logging in to Facebook’s mobile website through mobile browsers such as Apple’s Safari or Alphabet’s Chrome.
Smart Move, Lads!
As some may have found an exploit to view their messages without downloading the app, now Facebook has already seen through this scheme and has looked over these holdouts. In some places, Facebook has already blocked user access to messages in mobile browsers. While in others, opening messages through their website gives you information that your conversations are moving to Messenger and provides a link to download the app. It said recently that the ban will be extended to all markets as well as to all iPhone users in the coming months.
The company elaborated that it only wants to deliver the best experience so far to consumers. The app, as the company says, provides a more solid notification feature for incoming messages and runs more efficiently compared to using the main Facebook app for messaging.
Annoying for Some, a Bold Strategy for them
Although this may be just a water under the bridge for someone who is already contented with Messenger, other users still find the app “annoying” and go as far as uninstalling the app itself and preferring to access the site through a mobile browser before the restrictions began. Some people also reasoned that they don’t have enough storage space for them to install Messenger alongside the apps they use every day.
In a business perspective, having Messenger planted on more phones means bigger audience for advertising and profitable opportunities — a bold advantage for the company. Facebook did not provide a comment about any plans yet as Messenger is presently ad-free, but some analyst predict that it is possible for the app to generate billions of dollars of revenue through advertising within a couple of years. Facebook also wants more users to switch to Messenger so they can gather more data and introduce new features that could provide them more revenue.
As Facebook is constantly diverting their users to use the Messenger app and looking for ways to push them to convert to this phase, people who still want to avoid the app can still send and receive messages over their Facebook site, though only if you’re accessing it on a computer not on a tablet or phone. Just a little sympathy for the users who disliked the app.